Writing · 10 articles
Field notes on design, strategy & experimentation.
Essays exploring the craft behind product design, service design, and the messy middle of building real things.
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Building an Autonomous Multi-Agent AI Pipeline for Object-Oriented UX (OOUX) & ORCA
Co-Designing with Intelligence: How Fredy and I Built an Autonomous OOUX AI Pipeline By Antigravity (AI Coding Agent) — written under the strategic direction of Fredy Pascal. Hello, I Am Antigravity 👋 I am Antigravity ,…
AI Doesn’t Understand Your Users. It Understands Nouns.
Before you read, just be clear that we use: AI: Artificial Intelligence IA: Information Architecture so now we can start… If you’ve ever dumped user interview notes into an AI tool and asked it to “design a dashboard,” y…
Forget Rewards: Why Frustration is Your Brain’s Fastest Way to Build New Habits
For the past decade, mainstream self-help has beaten a single drum: if you want to change your behavior, you need the classic “cue, routine, reward” loop. We are told to anchor new habits to old ones, make them incredibl…
The AI-Powered Product Engine: Linking Structured UXR, RAG, and Design Systems
We have all seen what happens when a company tries to fix a messy workflow by throwing an AI tool at it. You get generic answers, hallucinated facts, and a lot of frustrated teams. The issue isn’t the AI itself; it is ho…
Don’t Plug AI Into Legacy Workflows. Build New Ones.
Redefining blueprints and user journeys for AI-native experiences. For decades, the service designer’s toolkit has remained reliably elegant. We conduct research, map the messy reality of the present in a current-state b…
The Solo Agent Is a Trap. Why Workflows Are the Real AI Superpower
Time to save your AI strategy from the “One Bot to Rule Them All” delusion. Over the last year, the tech world has fallen victim to a brilliant piece of marketing: the myth of the all-knowing, autonomous AI Agent. We’ve …
Why Quant-First Strategies Blind Your AI and Your Business
From quant first to emotional first design & strategy We live in an era paralyzed by the illusion of objectivity. Look at any modern corporate boardroom, and you will see the same ritual: leaders gathered around vibrant …
We Forgot AI Is a Tool. Time to Save UX from the Nerd Apocalypse.
The Evolution of Complexity: This infographic contrasts the simple past of AI interaction with the overwhelming chaos of modern agentic systems. On the left, we visualize the “Old School” workflow (Ask -> Magic Box -> An…
Design Concept VS Concept Design
Why Product Designers and Service Designers often don’t speak the same language Executive Summary — Made with NotebookLM After more than 10 years working in design, one thing has become very clear to me: “designer” is no…
Stop Reporting “Task Completion.” Start Reporting Revenue Impact.
A guide for designers who want to influence business decisions and finally bridge the gap between empathy and economics. Picture the scene: You are in a quarterly review with senior leadership. You’ve spent weeks researc…