Writing · 10 articles
Field notes on design, strategy & experimentation.
Essays exploring the craft behind product design, service design, and the messy middle of building real things.
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Design Concept VS Concept Design
Why Product Designers and Service Designers often don’t speak the same language Executive Summary — Made with NotebookLM After more than 10 years working in design, one thing has become very clear to me: “designer” is no…
Stop Reporting “Task Completion.” Start Reporting Revenue Impact.
A guide for designers who want to influence business decisions and finally bridge the gap between empathy and economics. Picture the scene: You are in a quarterly review with senior leadership. You’ve spent weeks researc…
The Power of Comedy Techniques in Design and Research Workshops
Article Summary (Generated with NotebookLM) When you think about presenting research findings or explaining complex design concepts, comedy might not be the first tool that comes to mind. Yet, stand-up comedians are mast…
Design & Critical Thinking: The Innovation’s power duo
Article Summary (Generated with NotebookLM) “Design Thinking” has graduated from a niche methodology to a ubiquitous business buzzword. While often celebrated in boardrooms as a silver bullet for innovation — visualized …
The Pitfalls of Designing Without Persona
Let’s start with a statement that, in my point of view, frames the discussion well: Personas are not useful at all. Believe in what you do and trust your approach before changing your habits for others. Nobody uses them,…
From Prompt to Product: How I Built a Storytelling Tool with Figma AI
Where do I start? Okay, let’s start with my point of view. I was getting very bored of always using Figma for everything. I am a very structured, strategic thinker, and I love to organize my files meticulously — whether …
Design Services Like the Duffer Brothers Run the Upside Down
Let’s be honest: Stranger Things isn’t just a TV show. It’s a cultural juggernaut that somehow convinced the entire world to buy Eggos and listen to Kate Bush again. Made with Gemini 3 (Nano Banana Pro) — Demogorgons in …
Balancing Creativity, Analysis, and AI in Modern UX Research Practices
Mastering UX Research in the Age of AI Without Losing the Human Touch Let us begin with the fundamentals and assume that everyone is already familiar with two essential notions: Artificial Intelligence (AI) , whether in …
Designing for Expertise: A Framework for Knowledge-Centered Design
Designing for Expertise: A Framework for Knowledge-Centred Design With the vast amount of information available today through tools like Google, Gemini, and ChatGPT, a key challenge in designing user experiences is manag…
Welcome to the Sentient Interface and Adaptive Live Design
Ever feel like your apps are a bit… dumb? They’re the same for you as they are for your grandma, your boss, and that random guy on the bus. It’s the digital equivalent of a “one-size-fits-all” t-shirt. It technically wor…